Brand Innovation

5 best digital engagement efforts in beauty

5 best digital engagement efforts in beauty

By Lucy Whitehouse

From a new ‘Fitbit for skin care’ to Uber’s on-demand beauty services, we round up our favourite recent triumphs in the area of digital engagement.

Indie Beauty Expo London is next

Indie Beauty Expo London is next

By Simon Pitman

Last week saw the indie Beauty Expo in New York City platform 250 indie beauty brands, and after the success of this event, the next stop will be London.

Alban Muller launches Ready-To-Beauty concept

Alban Muller launches Ready-To-Beauty concept

By Simon Pitman

France-based natural ingredients provider Alban Muller has launched a new concept designed to make it easier for brands to formulate natural skin care with the right natural ingredients.

Digital influencers – from myth to practice

Digital influencers – from myth to practice

By Lucy Whitehouse

Beauty brands have stepped it up with digital offerings, but still lag behind non-professional video bloggers in terms of direct influencer impact. Can they catch up?

Ashland reveals trio of active ingredient technologies

Part 2: Exclusive Interview

Ashland reveals trio of active ingredient technologies

By Natasha Spencer

Ashland speaks to Cosmetics Design Asia on the importance of environmental protection for hair and scalp as it unveils its Optimage SF microgel and SeaStem biofunctional with Zeta Fraction technology offerings.

Bulldog launches ‘sustainable’ razor

Bulldog launches ‘sustainable’ razor

By Lucy Whitehouse

Bulldog Skincare For Men launch comes in response to the rising appetite for subscription services which do not emphasise the need for sustainable products, it says.

Indie Beauty Profile Maegan Scarlett and Liora Dudar oVertone Haircare

Indie Beauty Profile

Maegan Scarlett and Liora Dudar, oVertone Haircare

By Deanna Utroske

In their Indie Beauty Profile, Maegan Scarlett and Liora Dudar, founders of oVertone Haircare, urge would-be personal care or cosmetics entrepreneurs to just get started and keep improving. And, they describe the workings of an independent beauty startup...

Lush drops police spies campaign following criticism

Lush drops police spies campaign following criticism

By Simon Pitman

UK-based cosmetics player has never been shy of including controversial or politically charged topics in its marketing, but a campaign criticising undercover police operations seems to have gone too far.

Croda’s new personal care website

Croda’s new personal care website

By Lucy Whitehouse

In a bid to offer a comprehensive web presence, Croda, international personal care ingredients supplier, has launched a website dedicated to personal care formulators.

IFF partners with fragrance ink player Amkiri

IFF partners with fragrance ink player Amkiri

By Lucy Whitehouse

IFF has announced its partnership with Amkiri on its Visual Fragrance Technology: a new ‘ink’ that can be drawn on the skin that also delivers a long-lasting fragrance.

Using culture as a marketing method

Using culture as a marketing method

By Natasha Spencer

Storytelling is having a dramatic impact on how indie brands are crafting, communicating and connecting communities both online and offline. In this special focus on how Asia-Pacific brands of today are marketing themselves, we look at how culture is...

Indie Beauty Profile Brianne West Ethique

Special Newsletter: Indie Beauty Profile

Brianne West, Ethique

By Deanna Utroske

In her Indie Beauty Profile, Brianne West, founder of Ethique (a brand that makes only solid-bar-form personal care and beauty products), shares a bit of what she’s done to create a successful brand that stands as an example of what a more socially, culturally,...

Indie and Fragrance: a business partnership with sillage

Special Newsletter: Indie Brands

Indie and Fragrance: a business partnership with sillage

By Deanna Utroske

Niche, startup, and independent brands are proliferating in beauty and fragrance alike. Here Cosmetics Design takes a look at several indie fragrance brands with proven or probable longevity in the market.