In this webinar, Cosmetics Design editor Deanna Utroske convenes a panel of industry experts who are focused on hair care ingredient and formulation trends that go beyond the category’s most basic functions of cleaning, maintaining, and treating hair. This webinar delves into scalp care, which is shaping up to be a robust hair care niche unto itself.
Romina Brown, Founder and CEO, Strategic Solutions International shares cross-channel data and insights about scalp care products on the market today as well as scalp care consumer data and brand opportunities in this category.
Lorraine Oben, Hair Care Development Chemist, at Revlon / Elizabeth Arden talks about scalp care ingredients and formulating scalp care products as well as scalp morphology.
Donna Pohlad, Founder of the hair color and hair care startup dpHue discusses how her brand developed, formulated, and recently launched a scalp care product, and about when and how the category makes sense for brands today.