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Special Edition Newsletter: Water Reduction Formulation

How to get water reduction formulation right

By Simon Pitman

The waterless and water reduction trend is definitely continuing to grow as consumers reach out for products that are both more convenient, particularly for on-the-go, as well as more environmentally friendly.

Safic-Alcan UK won the Laura Marshall Memorial Award for Innovation at SCS Formulate last month for its 'flexible solid' exfoliating and cleansing pad pictured

Special Edition Newsletter: Water Reduction Formulation

A solid future: Could flexible pads mark a fresh sustainable cleansing movement?

By Kacey Culliney

Solids have gained plenty of traction as a sustainable alternative in personal care, requiring less water and packaging. And with innovation lathering up nicely, the future suggests innovative variants beyond the traditional soap bar may soon win shelf...

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