Trinny London expands into brick-and-mortar retail

By Kirsty Doolan

- Last updated on GMT

Image: Trinny London
Image: Trinny London
After the popularity of its summer popup, the UK-based cosmetics brand has opened a store on London’s King’s Road.

Although many cosmetics brands tend to rely on stores for customer product discovery and testing, until now the UK-based colour cosmetics and skin care brand Trinny London, has sold its products online. 

Now the business, which was launched by British TV makeover expert Trinny Woodall, has opened the doors of its first physical store – a sunny, yellow-fronted shop in Chelsea.

According to the brand, the space will feature designated breakout areas and interactive product-play spaces, as well as “skin care routine inspiration for beginners and aficionados.”

Personalisation is a key theme and there's a space to build a tailored line-up based on your skin goals, and to find colour cosmetics perfectly suited to your complexion.

Knowing the value of immersive experiences that keep the shopper entertained, the Trinny London store includes a Meet Your Match Room with pre-curated makeup looks and sets that are specially created for cool, neutral or warm undertones.

It also includes built-in, try-on technology to test out different looks, which is designed to give a fully personalised experience using the customer’s unique skin, hair and eye tones.

But it doesn’t just match makeup, it also shares the best clothing colours to suit the shopper's complexion, for both daytime and the evening.

And finally, shoppers can descend down the stairs to reach The Studio: a sanctuary dedicated to personalised consultations with a team of experts and unique community events. "It serves as a destination to relax, learn from our pros and feel part of the brand," it shared. 

Related news

Show more

Related products

show more

Discover Peptan for Beauty & Diverse Skins

Discover Peptan for Beauty & Diverse Skins

Content provided by Rousselot | 05-Sep-2024 | Product Brochure

As beauty from within solutions soar in popularity, manufacturers need to be able to serve everyone, no matter their ethnicity or skin type.

FucoSkin®: Ocean-Inspired Sustainable Beauty

FucoSkin®: Ocean-Inspired Sustainable Beauty

Content provided by Hi-Q Marine Biotech International Ltd | 28-Aug-2024 | White Paper

FucoSkin® is a fucoidan-rich extract derived from the brown seaweed Laminaria Japonica, known for its excellent anti-aging and photoprotective benefits....

See our latest innovations in personal care

See our latest innovations in personal care

Content provided by Covation Bio™ PDO | 02-Apr-2024 | White Paper

At CovationBio PDO, we’re helping the world achieve its sustainability goals by enabling better performing, better-for-the planet products across a range...

Collagen Reimagined, Discover Biodesigned Type XXI

Collagen Reimagined, Discover Biodesigned Type XXI

Content provided by Geltor | 20-Mar-2024 | Product Brochure

Collagen is the body’s most abundant protein and a mainstream ingredient for beauty. Type XXI collagen transcends a common protein into a powerful bioactive

Related suppliers

Follow us

Products

View more

Webinars

Podcast