All news articles for March 2023

Getty | Vanchaichana

How to critically inspect a study report?

By Nikki Hancocks

Reading scientific study reports is part and parcel of working in this industry but many have not come from a scientific background, making it difficult to confidently read reports and critically analyse how robust and impactful findings really are. This...

Building lasting and meaningful relationships with consumers via an array of digital tools will enable industry plug true needs and expectations [Getty Images]

‘Relationship commerce’ the future of beauty – Revieve CEO

By Kacey Culliney

Beauty brands and retailers must invest in continuous relationship building with consumers via personalised, algorithmically orchestrated digital experiences across every step of the shopper journey, says the CEO of Finnish tech firm Revieve.

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