Beauty manufacturers are increasingly looking to substantiate more traditional and mainstream claims like moisturising with clinical data as consumer expectations shift and competition hots up, says an executive from Eurofins Cosmetics and Personal Care.
Beauty formulators must continue to strengthen supplier relationships, particularly amidst the push for greener and more sustainable product development, says the president of the Society of Cosmetic Scientists (SCS).
Kao Corporation is preparing to send a waterless shampoo sheet to the International Space Station in 2022, a move that is being predicted will give waterless beauty the exposure it needs to shift long-held water habits.
D2C UK indie brand Wo Skincare wants to empower a new wave of consumers that use only what they need, when they need it – very different from traditional mass buys and trial and error routines, its founder says.
Bioactive compounds extracted from olive oil production waste offer great promise for active cosmetic development, though further research and investment must be made to ensure processing was conducted sustainably, a review says.
Personal care major Unilever has developed an antiperspirant formula without traditional metal-based actives like aluminium, offering an active alternative thanks to a blend of film forming polymers, solvents and plasticizers.
Cosmetics major Lush will close all global social media accounts across Instagram, Facebook, TikTok and Snapchat this month, stating they will remain closed until the platforms provide a safer environment for users.
Brands across personal care are developing waterless products to meet the demand of eco-focused consumers, but in formulation and manufacturing they come with their own safety and contaminations concerns.