The partnership means BASF will exclusively market a scientifically-based satellite and optronic technologies to the personal care industry globally.
“This will extend BASF’s offerings, enabling new solutions to the industry, for example towards personalized products,” the company says.
The latest advanced technology has been introduced by siHealth to the technical community at the International Sun Protection Conference at the Royal College of General Practitioners in London this week.
“Individualization of personal care products is a global key trend. To meet this growing need, a combination of interdisciplinary know-how is required,” the companies said in a joint statement.
“Together, BASF and siHealth will build upon their respective expertise to offer these digital technologies to the personal care market.”
What is siHealth?
siHealth is an emerging UK-based start-up in the healthcare sector, a spin-off of Flyby – an Italian aerospace SME – who developed the very first integrated, satellite-based, sun photoprotection system supporting healthy lifestyle and skin diseases prevention.
siHealth also provides innovative digital solutions for health diagnostics and skin cancer therapy.
“We are proud to become a member of the BASF ecosystem,” adds Emilio Simeone, Founder and CEO, siHealth Ltd. “Our company is focused on innovative digital technology for healthcare. This partnership with BASF paves the way for bringing our know-how and technology into the personal care market.”
Why partner with BASF?
The move comes as a mutual effort from the two companies to tap into the rising global trend of personalisation in beauty and personal care, and meet this growing need.
Together, BASF and siHealth say they will build upon their respective expertise to offer these digital technologies to the personal care market
“With this equity investment in siHealth, we are able to commercialize siHealth’s technology exclusively in the personal care industry,” states Robert Parker, Director, New Business Development at Care Chemicals, BASF. “Our initial products will enable new possibilities to support our customers providing sun care solutions to the market.”