As part of the move towards more natural-looking hair styles, Latin American consumers are all out for natural hair care solutions and product launches.
Hair care defines the beauty world in the Latin American region. Combine the category with the most pervasive trend in the industry and you have some captivating dynamics.
The Latin American region has always been about hair care, so combine that with the naturals trends and you have a segment of the market that is alive with new product launches and innovation.
In Latin America the hair care market remains the biggest category, and with the natural trend making bigger inroads in the region, that means that natural hair care is now very important.
The packaging company launched its new site for startups and standalone cosmetics and personal care brands at this week’s Luxe Pack event in Los Angeles, California. It’s the next iteration of Aptar’s Indie Boutique offering.
The Cosmetics Europe trade association has announced that its new SPF method is now under review by the ISO, with the view to it potentially becoming a new international reference method.
Men-Ü is a brand that describes itself as committed to producing grooming essentials that are effective, and low-waste. We catch up with founder, Graham Fish, on what makes male grooming brands successful and how they can lead on sustainability.
