Male Grooming trends of 2017
In this round up of articles that have touched on the subject in 2017 we can see how the category is nevertheless continuing to expand as brands take a variety of strategic routes to capture the imagination and inspire men to spend more
8th December: https://www.cosmeticsdesign-europe.com/Article/2017/12/08/Male-grooming-spotlight-Nivea-Men-and-Real-Madrid-announce-global-partnership
1st December: https://www.cosmeticsdesign-europe.com/Article/2017/12/01/Industry-insider-male-grooming-predictions-for-2018
24th November: https://www.cosmeticsdesign-europe.com/Article/2017/11/24/Are-men-ready-for-anti-ageing-Bulldog-launches-range
11th October: https://www.cosmeticsdesign-europe.com/search?q=male%20grooming&t=all&p=1&ob=date&range_date=date
30th August: https://www.cosmeticsdesign-europe.com/Article/2017/08/31/L-Oreal-uses-first-transgender-model
4th May: https://www.cosmeticsdesign-europe.com/Article/2017/05/04/Male-grooming-trend-a-closer-look
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