Male Grooming trends of 2017

By Simon Pitman contact

- Last updated on GMT

Male Grooming trends of 2017

Related tags: Psychology

The male grooming market has shown promise for many years but cracking it has not been easy as this category is complex, highly polarized and very difficult to measure.

In this round up of articles that have touched on the subject in 2017 we can see how the category is nevertheless continuing to expand as brands take a variety of strategic routes to capture the imagination and inspire men to spend more

8th​ December: https://www.cosmeticsdesign-europe.com/Article/2017/12/08/Male-grooming-spotlight-Nivea-Men-and-Real-Madrid-announce-global-partnership

 

1st​ December: https://www.cosmeticsdesign-europe.com/Article/2017/12/01/Industry-insider-male-grooming-predictions-for-2018

 

24th​ November: https://www.cosmeticsdesign-europe.com/Article/2017/11/24/Are-men-ready-for-anti-ageing-Bulldog-launches-range

 

11th​ October: https://www.cosmeticsdesign-europe.com/search?q=male%20grooming&t=all&p=1&ob=date&range_date=date

 

30th​ August: https://www.cosmeticsdesign-europe.com/Article/2017/08/31/L-Oreal-uses-first-transgender-model

 

4th​ May: https://www.cosmeticsdesign-europe.com/Article/2017/05/04/Male-grooming-trend-a-closer-look

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