Beraca – pequi oil
Beraca is launching its new pequi oil product positioned as a natural alternative for treating curly hair.
Pequi is a tree native to the Cerrado (Brazil’s tropical savanna), whose fruit has an important role in the Northeastern and Midwestern Brazilian cuisine.
The oil extracted from its pulp has several health benefits and can help control cholesterol and blood pressure. It is rich in fatty acids – oleic and palmitic acids – and has a high content of tocopherols and provitamin A.
Tests conducted in 2016 by an independent laboratory have proven the effectiveness of pequi oil in hair care formulations.
When applied to products such as shampoo, conditioner, leave-on conditioner, serum, low poo and co-wash conditioner, it acts as a powerful emollient by nourishing and hydrating the hair follicle. Its anti-frizz effect leaves hair shiny and soft, while reducing hair volume, defining and enhancing curls.