Aptar develops new gesture for Dior perfume

For the new J’adore Touche de Parfum fragrance, Parfums Dior entrusted Aptar with reinventing the perfuming gesture and this was showcased at Luxe Pack Monaco.

J’Adore Touche de Parfum is the result of three years of close collaboration between the innovation, development and purchasing teams of Parfums Christian Dior and the research and development teams of Aptar Beauty + Home.

The new gesture was achieved by Aptar's Note system, which automatically recharges after each use, allowing the perfume to be delicately applied directly on pulse points.

“This unique gesture makes J’adore Touche de Parfum a technological gem. We were won over by this new system for applying perfume, feeling that it dovetailed perfectly with the product we were developing,"​ said the J’adore Perfume by Christian Dior team.

"The act of application had to be different from that of a classic perfume. In short, a highly feminine and precise gesture. In addition, we wanted to come up with a bottle for women on the go so they could keep it in their bag and reapply their fragrance at any time of the day.” ​