WestRock launches fragrance customisation solutions

WestRock announced an expanded suite of fragrance decoration and customisation options at the show, called Creative Studio for Fragrance, representing a sampling of dispensing solutions for fragrance – pairing decorative overtubes, its NoC invisible dip tube, and customized collars and actuators with new capabilities in extensions for spray caps.

The Creative Studio for Fragrance is an example of what is possible with WestRock’s customization capabilities for the Melodie pump.

According to Sandy Gregory, associate marketing director of global fragrance and the European beauty market, “At WestRock, we study how consumers interact with packaging."​

"We know from our insights work, which helped launch the Emotions of Spray Collection, that consumers notice, appreciate and feel connected by the nuances of the total fragrance experience: the way the spray touches their skin, the sound it makes as they spray and, of course, the overall look that will remind them of the magic of the story behind the fragrance.”​