Pack Peek
Metsä Board showcases natural paperboards for luxury market
At Luxe Pack Monaco 2015, Metsä Board showed its natural paperboards made for packaging luxury products sustainably, while enhancing brand values.
The range includes products especially developed for the addition of special features that attract the eye, as well as security devices important for anti-counterfeiting.
“The packaging of a luxury item is as vital as the content it is protecting and showcasing," says Christophe Baudry, Commercial Director for Beautycare at Metsä Board.
"It must provide an aura of prestige. Purchasing premium products is an emotive process – there is a sensorial ritual between the consumer and the packaging. At the same time, we find consumers are increasingly looking for natural products, so brand owners need to consider packaging that complements that desire.”