Unilever sticks with JDO’s expertise
JDO Brand & Design has continued its partnership with Unilever Personal Care to re-design the core Dove hair care range.
Building on the success of its previous Dove hair care redesign, the agency was briefed to elevate the brand to a more expert hair care position.
The resultant packs sees soft coded gradient and layers, together with appropriate line work and foiling, and the graphics have been updated to a more contemporary and premium brand aesthetic.
“The new design clearly differentiates the core range from the more premium advanced hair series tier and brings better cohesion across the brand as a whole,” says Renato Rossi, Dove global brand director.
