Dry shampoo brand chooses bluemarlin to help it evolve
By Andrew MCDOUGALL
- Last updated on
International brand design agency bluemarlin has created a new visual identity for dry shampoo brand Batiste, as it looks to evolve its range of dry shampoos and extend the brand into styling products.
The brief was to create a design that captured Batiste’s mission to empower consumers to take better care of their hair and feel instantly transformed. The resulting design is stylish, full of impact and truly reflective of the brand’s quirky and confident personality.
The updated design takes Batiste’s distinctive patterns before adding new elements to them to make the consumer 'look twice'.