Euromonitor insight
Malaysia
Compared to the other ASEAN major markets, Malaysia offers a very wealthy and dynamic consumer market.
The country recorded the fastest annual disposable income growth over the 2009–2014 period, at 41.0% in real terms, equivalent to a respectable average real gain of 7.1% per year.
Although there are differences in consumption patterns between the rich and the poor due to existing income inequality, Malaysia offers businesses long-term potential thanks to consumers’ high and rising capacity for discretionary spending.