Euromonitor insight
Indonesia
According to the market researcher, Indonesia is by far the largest market in the ASEAN in terms of both total consumer numbers and expenditure.
As a result of this, and also thanks to greater awareness of health and healthy living, health goods and medical services are set to be the fastest-growing category of consumer expenditure over the 2015–2030 period.
Indonesia’s capital, Jakarta enjoys the highest level of discretionary spending at 60.9% in 2014 thanks to the higher income and purchasing power of its residents. Businesses will find that commercial opportunities are uneven in the country though.
