Winner - Colour cosmetics
Mintel says colour cosmetics is one of the best performing beauty markets, and is benefiting from increasing experimentation as fashion and beauty blogs make global trends more accessible.
The meteoric rise in social media and blogs over the past decade have seen women become increasingly engaged with the fashion and beauty markets, with inspiration and information available 24/7.
Global beauty trends are therefore easily accessible, with video tutorials making seemingly complicated techniques easy to replicate at home.
This social sharing was also responsible for the creative nail art trend of 2013, the desire to replicate the eyebrows of Cara Delevingne, and the driving force behind facial contouring becoming the latest beauty buzz phrase.