Pack Peek Gallery
Redken pack wins Innovation Award
Awards season is upon us and L'Oréal-owned Redken has scooped the Innovation Award in the Hygiene & Hair Care categoryat the PCD Congress event for its VariBlend-powered Blonde Idol Custom-Tone daily conditioner, a dual-dispenser format that delivers a six-step custom-blend regimen.
The six-position, custom-blending design of the VariBlend system allows end-users to design a personalized six-week hair regimen by simply turning the dispenser head one stop each week to gradually dial in more colour.
