They have already set up their page and built a huge following; so rather than try and fight for the same space, cosmetics brands are catching on to the trend of teaming up with bloggers and social media celebrities to market their products.
Organic Monitor has announced the winners of its 2014 Sustainable Beauty Awards, giving recognition to organisations pushing the boundaries of sustainability in the beauty industry. Here we take a look at the victors as they collect their prizes.
The business of Advent calendars has always been a lucrative market. However, a version for grown-ups has created new opportunities for cosmetic brands, particularly this year with the rise of the festive ‘self-gifting’ trend.
According to Datamonitor, 51% of consumers believe obtaining the best value for money is most important when choosing a shaving product. So the market researcher wonders: are high prices to blame, or is it simply down to the ‘on trend’ hipster beard?