Mintel Innovation Zone
Prominent and much-loved industry figure, Vivienne Rudd, was manning the Mintel stand, highlighting some of the wide selection of product innovations. The zone focuses on both ingredients and finished products, showcasing Redensyl from Induchem, an ingredient designed to reduce hair loss, as well as ImerCare from Imerys, a multipurpose ingredient targeting dandruff, deodorant and exfoliant properties