Make up, share, buy.
The Makeup Genius application lets users try on L’Oreal makeup, experiment with curated looks, share images on social media, and adds in the commerce part by letting users order online.
The app also allows users to scan products in-store and test their look via the app, is designed to complement rather than replace trips to the drugstore, according to Guive Balooch, Director of the Connected Beauty Incubator, L'Oréal Research & Innovation.
“It’s important to have something that can enrich both,” Balooch says.