L’Oréal sees digital give beauty business a boost and virtual mirror is just the start
By Andrew MCDOUGALL
- Last updated on
Digital holds huge potential for branding and retail means, and continues to dominate the beauty agenda, with the try-before-you-buy virtual mirror throwing open fresh avenues to reach consumers.
The app has seen rave reviews since its launch in for the L’Oreal Paris brand May, and the company believed that its continued investment in the digital space and that part of its business could mean this is just the start.