Avon opts for Fusion Packaging for anti-ageing serum

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Related tags: Eastern europe

Avon opts for Fusion Packaging for anti-ageing serum
Beauty giant Avon has announced it will use Fusion Packaging’s ‘Axis’ package for its newly developed anti-ageing serum.
anew
New packaging

The ‘Anew Reversalist Firming Serum’ is Avon’s latest product for the Eastern European and Polish markets, and will reach consumers in packaging its developers describe as ‘a user-friendly, twist-to-open bottle’.

According to Fusion, the design features reflectivity and intensity of colour, achieved via advanced packaging creation processes: the outer bottle has a translucent red pigment injected into it, while the interior features a mirror spray.

The ‘Axis’ packaging is an airless model, available in 15 ml, 30ml, and 50 ml capacities with a 0.23 ml output level.

The packaging supplier's reps describe it as “both visually striking and durable enough to withstand the advanced anti-ageing formula coming into contact with the decoration.”

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