Beraca to sponsor in-cosmetics 2014’s focus on Brazil
Global supplier of Brazilian beauty ingredients Beraca has announced it will sponsor the ‘Country Focus’ of this year’s in-cosmetics annual ingredients show.
An emphasis will be placed on the emerging Latin American market in a series of events by the show, which will be held in Hamburg in April.
Beraca will sponsor this focus, which will explore how Brazil has become one a key player in the global C&T industry.
“The new Brazil Country Focus will add a new dimension to the show, offering visitors a unique opportunity to gain insight into this vibrant market,” commentedEvent Director Lucy Gillam.
Beraca will present its Sociobiodiversity Enhancement Program, detailing its recent activities in Brazil, and take part in in-cosmetics’ ‘Innovation Seminars’ program. The company will present its Patauá Oil, with a focus on its sustainability.
In-cosmetics is being held in Hamburg Messe on 1-3 April.
![Watsons is focusing digital marketing efforts on WeChat to stay connected and build communities with its consumer base. [Watsons]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/watsons-china-centres-digital-strategy-around-wechat-ecosystem-to-stay-connected-with-shoppers/16424957-1-eng-GB/Watsons-China-centres-digital-strategy-around-WeChat-ecosystem-to-stay-connected-with-shoppers.jpg)
