Offering a forum for interaction between fragrance industry professionals, their suppliers and brand marketers, the show is held once every two years.
The ‘Future of Fragrance’ provides the theme for the 2014 exposition, at which 25% of its current 60 confirmed suppliers are new exhibitors. Major confirmed exhibitors include BASF, Givaudan, IFF, Mane, PFW and Symrise.
The conference programme of speakers is selected by the WPC advisory board, and includes representatives from P&G, the American Society of Perfumers, Berjé and Robertet. Topics include ‘Technology Needs for Future Development’ and ‘Reinventing Consumer Engagement in a Multichannel World’.
A roundtable debate on the opportunities and challenges facing the industry will be held by industry experts.
Register your attendance to the World Perfumery Congress here.