Aveda Petal Essence Art of Nature Single Eye Color Refill
Launched in April 2013, Aveda’s Single Eye Colour refill is a powder designed to be colour-true and crease-resistant.
The product uses 100 per cent recycled packaging and comes in the shades 983 Cinnamon Bark, Lemongrass, Papayrus, Lantana, Bare Bellis and Ocaenica.
Punchard said: “Aveda Petal Essence Art of Nature enables a reduction in packaging by offering eye colour refills. With an aim to encourage reuse and reduce waste, the packaging is described as a 100 per cent post-consumer recycled pack, further adding to the environmental positioning.”