The three-hour seminar was the brainchild of Quadpack Operations Manager Alex San Miguel, being one of the ways in which Quadpack seeks to fulfil its mission of helping beauty brands perform.
“Packaging is often the responsibility of marketing or purchasing departments. This means that the people in charge of packaging might not be familiar with its more technical aspects,” he says.
“This makes it difficult to gauge the possibilities and limitations. While we as a packaging partner happily guide our clients through their choices, we decided that a seminar would be an ideal way to empower them with information up-front.”