Spectra creates packaging with a twist

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Spectra creates packaging with a twist

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Suffolk-based company Spectra Packaging has added The Contorto, a designer cosmetics package in the shape of a twisted oval, to its standard product ranges. 

The new pack is moulded out of HDPE and will be available in capacity sizes of 100, 200 and 300 ml, with two different mix-and-match screw neck configurations.

The product was unveiled on the company website last week after debuting at the Birmingham Packaging Innovations Exhibition in 2012, where it received “enthusiastic” feedback from visitors.

Jonathan Powell, Sales Director for Spectra, believes that The Contorto is particularly successful in creating a point of difference from competitors.

“The Contorto’s radical twisted profile offers customers a stylish designer look. Our in-house design team continually strives to create innovative new packs which we believe will help our customers stand out from the crowd, and I firmly believe this new pack will help them achieve that.”

Related topics: Packaging & Design

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