Anti-ageing is often associated with skin care, but it is also a massive focus of the hair care segment and the news that nutritional supplement company ‘Rise-N-Shine’ developed an all-natural pill that reverses and prevents grey hair without the use of colourants, caused a big stir in February.
The European cosmetics industry saw major market changes thanks to the animal testing ban coming into play on March 11, 2013, and an exclusive interview with Cruelty Free International chief executive Michelle Thew in January was a big hitter; as she urged other markets to take not to achieve a global ban.
Fragrance ingredient ambergris is highly sought after by the industry, so it was no surprise that the recent finding of a sperm whale carcass in the Netherlands with an uncommonly large amount of the precious ingredient was promising for EU perfume formulators.
With Europe and the US struggling to keep up with the nutricosmetic dominance in Asia, Mintel expert Chris Lindsay revealed the Eastern influence coupled with the numerous launches of beauty drinks could change this.
Making up 2013’s top five so far, the beauty box trend revolutionised how consumers shop for beauty products, providing sensory elements to online shopping that was not present in the traditional retail format, with Euromonitor explaining that this will continue to drive e-commerce.