MWV to give keynote presentation at PCD packaging event in Paris

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Sandy Gregory, fragrance marketing director at MWV Beauty & Personal Care will give a keynote presentation at next months PCD packaging event, in Paris.

Gregory's presentation is entitled - The Fragrance Pump: What the Dispensing Experience Means to a Brand​ on Wednesday, and will take place on February 6th at 4:15 p.m.

During the discussion she will touch on MWV’s consumer insights about how fragrance pumps and the consumer dispensing experiences are linked to a brand’s attributes and the way a product is marketed

The event will take place at the Espace Champerret in Paris, on February 6th and 7th, and will feature a full conference programme, together with a full exhibition hall, where MWV can be found at booth C14-C16.

Related topics: Packaging & Design

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