Neopac and HCT announce joint venture for innovative cosmetic tubes

By Simon Pitman

- Last updated on GMT

Related tags: Cosmetics

Switzerland-based Neopac is to partner with US-based HCT in a venture that aims to increase the availability of a wider range of more innovative cosmetics tubes across the European and US markets.

Neopac is the provider and inventor of high barrier Polyfoil tubes, whereas HCT is known for its patented cool tips technology, which combines ergonomically designed metals tips that designed for applying colour cosmetic products.

The two companies believe that the partnership will allow them to expand their range of products that incorporate these two technologies together, enabling them to increase the number of product lines they can offer across a broad spectrum of cosmetic manufacturers internationally.

Improved aesthetics and product application

The combination of the two packaging components is said to offer heightened aesthetics, as well as convenience and ease for consumers, ensuring that the cosmetics product can be accurately applied with minimum fuss.

Whilst the cool tip is said to be pleasing to the eye, the polyfoil tube provides reliable formula protection against numerous external influences such as light and oxygen, which helps keep maintain the efficacy of the product.

The combined packaging is aimed at colour cosmetic products looking for precise liquid formula application, including a range of lip gloss and eye products.

Neopac-HCT Packaging

Suitable for targeted skin care products

But it is also said to be well suited to a range of targeted skin care products, including rich creams, serums and products that are specifically applied to the delicate under eye area.

The companies claim that the tip can also increase the efficacy of a formula because the design allows the product to be applied and simultaneously massaged into the skin, something that is particularly beneficial to blemish and anti-ageing products.

Earlier this year Neopac unveiled a specially designed tube packaging for Gerda Spillmannun’s latest sun care line, while HCT also developed packaging components for a color cosmetics range launched by Urban Decay.

Related topics: Packaging & Design, Packaging

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