Panasonic adds to compact beauty series as the electronics market continues to boom

With consumers seeking an alternative, cheaper option in beauty, demand for at-home electronic devices has seen dramatic sales growth in recent years, with brands not traditionally of cosmetic background catering to the sector.  

Panasonic’s newest trio - a heated eyelash curler, precision body shaver and a facial hair trimmer heads up a long list of facial steamers, pore cleansers, and bikini trimmers the company specifically designed for the cosmetics industry.

“Our new line of compact tools answers the growing need for on-the-go beauty solutions​,” says Group Marketing Manager, Walter Taffarello.

According to market analyst Kline, epilating devices and electrical or luminous packaging including vibrating or turning mascaras are just a few types of electronic devices trending in the sector so far this year.

Collaboration​

Last year, Panasonic and Shiseido teamed up to cater to the ever growing segment for Panasonic’s Ultrasonic Beauty Device Handy Mist, a portable moisturising device whereby Shiseido created a special 30ml size of its AquaLabel moisture lotion for the beauty device.

The device 14cm long, is battery powered and contains a tank which can be filled up with the AquaLabel moisture lotion which then releases a spray of fine mist through an ultrasonic micro vibrating mesh, applicable for the entire body.