Lush makes its debut in colour cosmetics

- Last updated on GMT

Related tags: Colour cosmetics, Psychology

Lush is moving into colour cosmetics for the first time with a new make-up concept, Emotional Brilliance.

According to the global cosmetics player, the range spent two years in development and has been created to match the psychological needs of the consumer choosing which colour they desire.

This range – consisting of lip colours, eyeliners and eyeshadows – is less about wearing make-up that’s in-season or on-trend and more about wearing colours that shape your mood​.”

Alongside a strategic behavioural therapist with roots in colour therapy, the company says the Emotional Brilliance Colour Wheel offers a personalised colour reading – "choose the three colours that stand out the most and uncover certain words that reveal a little bit about your current state of mind​." 

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