Unilever opts for new packaging for Timotei Russia
Brazil-based design consultancy Casa Rex has developed its first project for Unilever in Russia with the creation of new packaging designs for the personal care brand Timotei.
The project comprises the redesign of the shower gel, hair care and soap bar ranges.
In order to give a more contemporary look to the packaging and to reinforce the naturalness of the products, the design consultancy used soft fluid and feminine imagery from the category’s visual universe, building a strong visual identity that unfolds the different Timotei product ranges.
The new design structure is in the form of a curve and depicts the main ingredients of each variant, integrating them with their functional attributes, according to the company.
