The organisation will place the issue of animal testing on the agenda of many governments as part of a global strategy to tackle product testing. An internationally coordinated campaign will be launched with national campaigns run from regional hubs.
There is currently no worldwide ban on animal testing for cosmetics, although progress has been made and funding made available to find alternative methods, and Cruelty Free International believes extra measures should be taken to ensure 100 per cent of cosmetics testing is animal free.
"Animal testing for cosmetics is still allowed in most of the world. That means thousands of animals can continue to die for the sake of a new shampoo. We urgently need a worldwide ban on this cruel and unnecessary suffering,” stated comedian and actor Ricky Gervais, an ambassador for Cruelty Free International.