“Mitostime, derived from brown algae is a new multi-tasking ingredient to beauty industry products”, Dr. Tom Mammone, Clinique’s executive director of Skin Physiology and Pharmacology told cosmeticsdesign.com
“It is one of the newest and most powerful ways to increase cellular energy and it is because of our long-time partnerships with the scientific and bio-tech communities that we first learned about this ingredient”, he adds.
Stem cell extract from the tomato or apple have in recent years appeared as key ingredients in anti-ageing products. The results of stem cells in cosmetics have even been compared to cosmetic surgery operations and Botox injections.
The brown algae also known as “Laminaria Digitata”, traditionally used as a fertilizer and spread on the land, has been found to provide energy to tired cells.
“We are very excited about this ingredient. It has a multitude of benefits, including increasing essential energy to cells, encouraging natural collagen and elastin synthesis, strengthening skin tissue and bolstering moisture retention”, reveals Mammone.
With age, skin tends to lose its volume, collagen and elastin production decreases, and the pull of gravity begins to show. Stems cells that once produced new cells to replace the old, slows down and ageing accelerates.
It is there that the brown algae goes to work, preventing the slowdown of the repair and rejuvenation process. It also aids in the skin’s natural collagen production, aiding the skin to appear plump and youthful.
In an ever increasingly competitive market where consumers expect almost pharmaceutical results from anti-ageing skin care products, Mammone says “Our research & development team has had a continuous interest in energy enhancing technology.”
“We strive to be an industry leader for using new and innovative raw materials in all of our Repairwear products that help enhance cellular and skin energy levels for the greatest visible result”, he concluded.
Clinique’s Repairwear Uplifting Firming Cream featuring Mitostime is available from March 2012.