Seidel targets upscale packaging detail to stay ahead of the competition
Serving the premium and upper end of the cosmetics and fragrance market, the Marburg, Germany-based business has carved a leading position for itself by providing technologically advanced aluminium packaging parts that help products stand out on the store shelf.
Specifically targeting colour cosmetics, fragrance and skin care packaging, Maassen, explains how the company has recently invested in new technology that allows it to engrave and anodise aluminium parts, while simultaneously taking into consideration the all-important aspect of time to market.
