Natural Beauty Summit Europe notches up 240 attendees over four days

- Last updated on GMT

Related tags: Marketing, Europe

The organisors of the seventh Natural Beauty Summit, held in Paris last month, say that the event attracted over 240 people to four masterclasses and 28 conferences over a four day period.

Major topics covered by the event included a detailed account of how the global naturals and organic industry is continuing to grow at double digit figures, despite the recent recession and the continuing economic uncertainty.

The presentations also touched on the topic of distribution, which in Europe has remained largely confined to upmarket retail channels. However, the opening up of mass retail channels is likely to fuel further growth in the future.

And no naturals conference would be complete without discussion on regulation. Presentations and discussion on this subject concentrated on the fact that certification and regulation is slowly being streamlined, leading to less consumer confusion.

Related topics: Market Trends

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