Strong growth seen in skin care category – Mintel
Likewise, the categories that displayed the highest levels of growth were those associated with pleasure, fun and indulgence, rather than the functional day-to-day products.
Consequently, facial skin care has benefited from the angle of being seen as a product of indulgence.
Facial skin care
In this category, facial skin care is showing no signs of ageing. Between the years 2000 to 2010, it grew almost 70 per cent, driven largely by interest in anti-ageing.
Anti-ageing moisturisers make up nearly 40 per cent of the total category sales with more than four in ten women buying skin care products that target particular problems such as wrinkles.
Product penetration is relatively high as around nine in ten women use face creams and lotion, mostly simply with the aim of moisturising their skin.
Additionally, the category is highly innovative and new products boasting scientific developments and exotic ingredients enter the market constantly.
The body care sector saw strong growth of more than 74 per cent between 2000 and 2010.
Almost three in ten women use body care products to make them feel pampered. This figure rises to over a third of 25-34s, while only one in five women aged over 65 look for a pampering element.
According to Mintel, the category was shaken up in 2005 by the arrival of Johnson’s Holiday Skin, a body moisturiser and self-tan hybrid, which led to a year-on-year market size increase of more than 10 per cent.
While the category has yet to see a repeat of the Holiday Skin phenomenon, the market is open to innovation.
Of late, Bio-Oil, a product said to prevent and improve the appearance of stretch marks, has become something of a cult product.