International jury awards Henkel CMO European accolade

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Related tags: Marketing, Business

An international jury of business, academic and media representatives has awarded Henkel’s Tina Müller with the ‘Chief Marketing Officer of the Year’ award in recognition of her marketing achievements and contribution to corporate success.

Müller, who is responsible for the global retail business of Henkel’s hair cosmetics, skin and oral care segments, was commended for a culmination of a number of years of achievement, which has seen her work with many of the company’s brands such as Schwarzkopf, Syoss, Taft, Diadermine and Theramed.

Tina Muller - Henkel CMO
Tina Müller, Henkel CMO

Having worked at Henkel for over 14 years, Müller has undergone stints in Italy at at the firm’s German headquarters.

The jury assessed a multiple of criteria on making its selection including dimensions of strategy and organisation, brand and marketing communication, product design and pricing, as well as customer relationships.

Related topics: Market Trends

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