Increased demand for hygiene products in Russia leads to SCA expansion

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Sweden-headquartered Svenska Cellulosa Aktiebolaget (SCA) inaugurated a personal care plant in Russia, to answer high Russian demand for hygiene products.

According to the company, the facility which is located in Veniov, in the Tula Region south of Moscow, is the first of its kind in Russia and the CIS region and the investment valued at approximately €85m.

“We expect profitable growth for all of SCA’s hygiene-product categories in Russia and the CIS region. The new Veniov plant brings us closer to our customers, significantly reduces transport volumes and enables us to more rapidly satisfy customer needs. Russia is a market with strong brand preferences, which suits us well,”​ said Jan Johansson, president and CEO, SCA.

The new facility complements the Sovetsk tissue plant, which is located in the same region and was inaugurated in February 2010.

In total, SCA employs about 1,100 people in Russia, including approximately 200 in Veniov.

Related topics: Market Trends

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