Glass effect 'Empress' jar launched for luxury creams

By Katie Bird

- Last updated on GMT

The two walled Empress jar from packaging provider RPC Bramlage has been designed to attract luxury cosmetics players.

According to the Germany-based division of packaging company RPC Group, the container has a luxurious thick walled feeling of glass but with all the convenience of plastic.

It is lightweight and shatterproof, the company claims, making it safe and practical for both the supply chain and the end user.

The Empress jar has a dual layer design with the coloured inner layer visible through the clear outer container.

RPC Bramlage

Different shades can be used on the inner layer to help clients create a personalised look, and decorative techniques can be used to further enhance the brand image.

Screen printing, hot stamping, vacuum metalising, spray lacquering and electroplating are all techniques that can be used on the design, according to the company.

In addition, RPC Bramlage claims that the distinctive look can be further enhanced by using unusual materials in its construction, including a type of polystyrene for the outer thick-walled layer and the inner jar from PP.

De-stocking coming to an end

Parent company RPC recently announced that after what has been a tough period for many players, it believed customer de-stocking was coming to an end.

CEO Ron Marsh said back in September of this year that the current economic environment had impacted volumes but that customer de-stocking appeared to have run its course.

At the time of the announcement analysts suggested that the personal care and cosmetics segments of the business were significant contributing factors to the recovery of the business.

Related topics: Packaging & Design

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