Symrise launches overviews for body care and sun care

By Katie Bird

- Last updated on GMT

Related tags: Flavor

Symrise has released a genealogy of body care and sun care products detailing all that’s new within the sectors.

The sector overviews are based on the company’s fragrance genealogy, the first of which was released back in 1974.

According to the fragrance and flavours supplier, the genealogies allow manufacturers to identify the market segments that have seen an increase in product launches as well as those with the most opportunity.

Products classified by fragrance family

Products are organised depending on their fragrance families such as citrus, floral, oriental and woody.

These are then broken down into subfamilies. The woody family for example can be broken down into the fruity, spicy and floral sub families.

In addition a reference product representing the key olfactory characteristics that the company refers to as the specifier is used to describe different products in the genealogy.

The genealogies also identify the top ten products on the European and American markets as well as identifying new launches in the sun care and body care categories from 2007.

Building on fragrance genealogy

Since the release of the first fragrance genealogy in the 1970s the company has been expanding its offerings of this kind.

Last year the company released its first personal care inventory focusing on hair care and shampoo, deodorant and antiperspirant - which is split into masculine and feminine sections - and body wash and shower gel.

This year has seen the expansion of the fine fragrances genealogy to include Latin America as well as the hair care inventory to include the Asian market.

Related topics: Formulation & Science

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