Europe is the biggest consumer of professional skin care products with an almost 40 per cent share of the $5.9bn global market, according to Kline's research. The professional category is also significantly outperforming the general market in the region and the same trend can be observed on the other side of the Atlantic in North America. Different growth drivers However, Kline said the reasons for the current high growth in the two established skin care marketplaces are noticeably different. In Europe, where the market is dominated by larger brands and is more focused on treatment than pampering, natural and organic brands along with anti-ageing products are spearheading growth. In addition, fostering longer term sales growth in the region are shifting distribution channels. Spas are spreading as old traditions are rediscovered and luxury hotels look to reward high paying guests. Multiplying spas provide an expanded sales avenue for professional skin care products but also moves the ideal product mix towards luxury. Meanwhile in the US the marriage between spa treatment and take-home products is helping to increase sales through this channel. Professional skin care products are also perceived as an increasingly attractive alternative to procedures, according to Kline. Reflecting this growing perception is the fact that skin toning and brightening products are some of the highest growing items in the US professional skin care category. Beyond developed markets Kline also looked at the Indian market which is in its infancy but has significant growth potential as beauty institutes and spas open up to cater for the increasing number of high earners in the country. So far the market is dominated by natural and ayurvedic brands that are made locally. Whitening products are also highly sought after while anti-ageing products are far less popular than they are in Europe and the US. Looking generally at the current state of the professional skin care market globally, Kline said it presented an 'explosive opportunity' in personal care with a myriad of high potential trends to exploit.