Symrise enters health and wellbeing markets

By Katie Bird

- Last updated on GMT

Related tags: Immune system

Germany-based fragrance and flavour giant Symrise has announced a
partnership with Cambridge Theranostics that will see the company
move into the health and wellbeing market.

The company is renaming its cosmetics business unit 'Life Essentials' in order to reflect the new focus on the link between health, wellbeing and beauty. Natural products with health benefits ​ Initially the partnership with UK-based Cambridge Theranostics will focus on natural products that may have cardiovascular benefits, however expansions into other areas including beauty foods will not be far behind. Spokeswoman for Symrise Katya Derow told that possible future expansions into the health and wellbeing sector could include products to improve the health of the immune system and the brain, as well as nutritional ingredients with a beauty angle. "This alliance will enable us to enter our active ingredients into the high value healthcare sector. It is the next logical step in implementing our growth strategy by offering intelligent products which have an added value for consumers,"​ said Symrise CEO Dr Gerold Linzbach. Beauty and health intertwined ​ The company's move into the health and wellbeing market started in 2006 with the acquisition of Kaden Biochemicals. This recent partnership with Cambridge Theranostics and the name change of the cosmetics business unit represent the company's recognition of the relationship between beauty and health. "We look at the aspects of beauty and health from a broader point of view. The boundaries between beauty and healthy wellbeing have long since become blurred,"​ said president of scent and care Achim Daub. "Taking a look at consumer products it becomes clear that the trend for combining beauty and health is everywhere"​ said Derow citing as an example the collaboration between Shiseido and Coca Cola that resulted in amongst other products a drink containing slimming ingredients. Symrise is now expanding into beauty and health, recognising that beauty comes from the inside and the outside, explained Derow.

Related topics: Market Trends

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