After sun treatment targets inner dermal layer

AfterBurn Sunburn Rescue Gel by UK pharmaceutical manufacturer Thornton & Ross has been developed as a clinically proven treatment to 'repair sun damaged skin, unlike traditional aftersun products that simply moisturise'. The gel works through an osmotic effect that draws the moisture out from deep in the skin's dermal layer, back up to the surface to replace moisture that has been lost during exposure to the sun. Osmo ingredient targets inner dermal layer ​ This is achieved through the incorporation of a patented ingredient called Osmo, which helps to target the inner dermal layer of the skin to tap into the hidden moisture and redistribute it to where it has been depleted. In addition, the formulation does not contain alcohol, preservatives or colourings, and is said to be odourless, non-sticky and non-staining, while being easily absorbed into the skin. Clinical trials have proven that the treatment can help to aid healing and prevent premature ageing associated with sun exposure, as well as reducing redness and helping to soothe irritation and discomfort, the company claims. Product targets UV overexposure ​ The product is being targeted at a market where nine out of 10 people have experienced painful sunburn from overexposure to UV rays and where only 43 per cent people only use suncream when on holidays overseas. "If skin is burnt then people should be sun safe by staying out of the sun and using a hydrating treatment… to soothe the area and to help repair the skin,"​ said Dr. John Ashworth, NHS consultant Dermatologist. "Conventional aftersun may not be effective and is simply not enough,"​ he added.