International markets drive Alban Muller results

By Simon Pitman

- Last updated on GMT

Related tags: Alban muller, Marketing, North america

France-based ingredients supplier Alban Muller says that its
continued expansion into overseas markets is helping to drive
sales.

The company revealed this week that on the back of sales totalling €23.3m in 2007, 72 per cent of that figure - €16.8m - was derived from markets outside of France. This compares favourably to 2006, when international sales accounted for 68 per cent of the total, while sales for 2007 were up by €300,000 - a modest rise of 1.3 per cent. "This figure also confirms how well-founded our growth strategy is, "​ said Alban Muller, company president. "It is based on our expertise in naturals and on developing consulting services in natural cosmetics and eco-design,"​ Muller added. UK proves to be a very important market ​ Although the French market still accounts for 27.6 per cent of the total sales, it is the UK which remains the company's mainstay, accounting for 38.5 per cent of the sales in 2007. The company also says that the Asian and American markets have been booming in recent years, on the back of huge interest in natural-based cosmetic products. In particular, growth in the Americas led to the establishment of offices in Miami in 2003, which has helped to boost turnover to the point where exports in North America now account for 9 per cent of the total and 12 per cent for the whole of the Americas. Company launches a rash of new ingredients​ The company recently launched an eco-designed preservative-free anti-ageing active ingredient called Padinami based on the brown alga, padina pavonica, as well as purified jojoba oil. Just prior to these launches it had also unveiled an antioxidant-rich botanicals mix - Botamicals - a formulation that combines three botanical extracts again using eco-friendly and preservative-free principles. Alban Muller's success has been driven by a worldwide shift towards natural and organic cosmetics which is being led by consumers who want to avoid harsh chemicals as part of the shift towards healthier lifestyles. According to UK based market research company Organic Monitor, worldwide sales of natural and organic products are approaching $7bn (€4.4bn), and predicted to rise to over $10bn by the end of the decade.

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