Consumer pressure leads manufacturers to clean up their act

By Simon Pitman

- Last updated on GMT

Related tags: Personal care, Manufacturing

The consumer quest for truly natural and organic personal care
products is having a knock-on effect on manufacturers, pushing the
boundaries involved in ethical and sustainable production.

Growing consumer sophistication over natural and organic product means that simply labelling products as such is not enough. What consumers are now looking for is ingredients that are not only natural or organic, but sustainably sourced. Added to this, consumers want to ensure that the processes behind the manufacturing of their favourite cosmetic products incorporate green manufacturing processes, ensuring that carbon footprints are kept to a minimum. Manufacturing goes greener ​ Evidence of these kind of demands being incorporated into the manufacturing processes of both suppliers and finished goods manufacturers has become increasingly apparent recently. One example of this is British retailer and personal care manufacturer Boots, which has recently announced plans to develop natural ingredients from algae grown thanks to the waste and heat from its own power station at its manufacturing facility in Nottingham, England. Boots is currently developing the project to produce the algae for its personal care lines with Plymouth Marine Laboratories, in the UK. France-based ingredients supplier Alban Muller has also launched what it terms an 'eco-designed ' anti-ageing active, joining a growing band of companies in this category that are attempting to source their ingredients using sustainable and eco-friendly means. According to the company, the ingredient has been developed around 'principles of sustainable development of biodiversity'. Ingredients sourced using monitored farming ​ This means that the ingredient, an extract of stabilised jojoba oil and a brown algae called padina pavonica, had been sourced using only monitored farming techniques to ensure that there is no threat to the plant or the environment. Last week scientists from the University of Genova, in Italy announced that they had developed a new process to produce solvent-free scented alcohols. Instead of using solvents, which are polluting and potentially toxic, the team developed a method of producing alcohol-based scents with the reducing agent sodium borohydride, which is said to be safer, inexpensive and easier to handle. These examples are just the tip of the iceberg, with manufacturers incorporating similar initiatives on an almost daily basis. This trend leads many experts to believe that these kind of initiatives will soon become standard practice for manufacturers of organic and natural personal care ingredients, as consumers continue to make their demands heard.

Related topics: Market Trends, Fragrance, Skin Care

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