Robertet invests in French plant aroma business
stake in Plantes Aromatiques du Diois, a move that taps into
ethically sourced and fair trade aroma supplies.
Based in Grasse, in the south of France, Plantes Aromatiques du Diois has built its specialization around the supply of organic essential oils and aromatic plants, sourcing ingredients worldwide with a focus on sustainable development and fair trade channels. The company was set up in 1999 by Michael Menevrier in conjunction with a co-operative for aromatic plant producers to commercialize essential oil and plant products in the famed Provence region. Global expansion to meet ethical needs However, the company has since evolved into a global entity in the market for essential oils and fragrance plants, as it has strived to expand its supply and increase the amount of sustainable and fair trade supplies to meet consumer demand. The global network has been developed through a series of producing partners who supply organically certified essential oils and plants from 27 countries, including India, North Africa and Madagascar. Indeed Menevrier is a member of the Bio-Equitable Association, and has been working to develop fair trade development projects in a number of the local communities where the plant aromas and essential oils are produced.. Organic and fair trade all the rage Organic and fair trade ingredients are becoming increasingly sought after for personal care products as part of the evolving health and wellness trend. This means that not only are consumers looking for the purest and most natural products, but they are also looking for products that are ethically or sustainably produced. Robertet, which is based in Grasse, France, and has significant operations in New Jersey, US, works in partnership with leading fragrance and personal care providers worldwide to develop and supply custom-made aromas. The company has been increasing its footprint in the area of organic and fair trade aromas, in line with consumer demand, and says that its investment in Plantes Aromatiques du Diois will help it to take this aim to the next level.